Book Details

CauseWired: Plugging In, Getting Involved, Changing the World

"Whether you're a net-native college student or a geezer like me, CauseWired is required reading if want to understand the future of activism and engagement. Tom Watson gives deep, insider perspectives on the transformative potential of social networking and other innovations for linking communication and compassion."—Mario Morino, Chairman, Venture Philanthropy Partners

"With eloquence and enthusiasm borne of deep experience in the world of social change and philanthropy, Tom Watson describes the intersection of causes and technology and shares a compelling vision of a philanthropic future powered by the social web. This is an essential book about one of the Internet's most important functions: bringing people together to help make our world a better place."—Peter Daou, Internet Advisor to Senator Hillary Clinton

"CauseWired is a fascinating look into the rapidly evolving world of the Internet, social networking, and social change. Watson demonstrates how individuals are using new digital outlets and tools—most importantly, blogging, social networking, and online giving platforms—to explore how we may each act to impact the critical events of our day, from the 2008 election to Hurricane Katrina and Darfur. His engaging writing style and breadth of perspective help us see not only what is happening today, but what will happen in the years to come as we each act upon our potential to change our world and communities."—Jed Emerson, Managing Director for Integrated Performance, Uhuru Capital

"If you don't want to be left behind in our new wired society—or if you're already behind—this book is a must-read! Tom Watson has produced what could be a marketing bible for the field of philanthropy, and a primer for individuals who want to help change the world." —Judy Miller, Director, Hilton Humanitarian Prize

An eye-opening guide to the massive societal impact of online social networks

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.

The first book to track the massive societal impact on causes of online social networks--from blogs, to video, to the rise of social networks, CauseWired reveals the extraordinary influence of online social networks--in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes.

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects, and political movements like the Obama campaign and Save Darfur, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

Tom Watson (Mount Vernon, NY) is the publisher of onPhilanthropy.com and founder of newcritics.com, an online journal of culture. A contributing writer to the Huffington Post with a 25-year professional career that includes the founding of two companies and several popular online publications, he is Chief Strategy Officer of Changing Our World Inc., a national philanthropic services company.

• Evaluating Public Relations

• The Art of War
• Confessions of an Economic Hit Man
• Perfect Phrases for Performance Reviews