Business : Consumer Behavior

The New York Times bestselling Freakonomics was a worldwide sensation, selling more than four million copies in thirty-five languages and changing the way we look at the world. Steven D. Levitt and Stephen J. Dubner return with Superfreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first. SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store Santa? What do hurricanes, heart attacks, and highway deaths have in common? Can eating kangaroo save the planet? Levitt and Dubner mix smart thinking and great storytelling like no one else. By examining how people respond to incentives, they show the world for what it really is—good, bad, ugly, and, in the final analysis, super freaky. Freakonomics has been imitated many times over—but only now, with SuperFreakonomics, has it met its match. more...

Price: $23.99

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway , renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. more...

Price: $14.00

Get into the minds of consumers and increase your revenue!. Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.: Why do they buy? — understand the decision-making process consumers go through when considering a purchase;. Apply behavior to marketing — learn the 4Ps of marketing and how consumer behavior plays a role in each;. Gain a deeper understanding of the individual consumer — gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions;. Explore external influences on customers — from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected;. Craft your marketing strategy — use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets;. Implement your plan — create powerful positioning strategies and reach customers where they're at with a message that motivates them. Open the book and find:.: Actionable, real-world insight and advice;. Tips to help you lead consumers from attention to action;. Research techniques and marketing tips;. How self-concepts and lifestyle change consumer behavior;. Methods for cultivating repeat business and loyalty;. Ways to protect against consumer misbehavior;. Advice on encouraging new product adoption;. Ten ways to enhance customer satisfaction more...

Price: $21.99

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?.; Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?. . ; Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?. . ; Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?. . ; And how did we ever start spending $4.15 on a cup of coffee whe more...

Price: $19.99

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory. more...

Price: $190.00