Business : Consumer Behavior

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout more...

Price: $14.99

New author afterword! How do we make decisions - good and bad - and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers - in our homes, our offices and in everyday life. ''Gladwell's real genius is as a storyteller. He's like an omniscient, many-armed Hindu god of anecdotes: he plucks them from every imaginable field of human endeavor''.Royally entertaining. - Lev Grossman, Time more...

Price: $15.99

“Fascinating … A compelling blend of cultural anthropology and business journalism.” — Andrea Sachs, Time Magazine “An often startling tour of new cultural terrain.” — Laura Miller, Salon “Marked by meticulous research and careful conclusions, this superbly readable book confirms New York Times journalist Walker as an expert on consumerism. more...

Price: $15.00

Graham Sharpe has recruited some of the great and good of the gambling world to divulge their favourite betting suggestions, hints, tips, and strategies. Professional punter Dave Nevison reveals many tricks of his trade; Derek McGovern, self-styled betting guru of the Daily Mirror, speaks out in his usual flamboyant style; Jeremy Chapman, acknowledged master of golf betting tees up tips to lower your golf betting handicap; Tournament-winning poker pro, Julian Thew turns over a winning hand of hints; experts from the worlds of exchanges and spread betting give invaluable insights into the game; Top Tipsters like Dave Mitchell of The Mirror, Rolf Johnston of the Express, Tony Lewis of The Star and many others regale you with fascinating tactics designed to help improve the profitability of your betting. Sharpe also tracks down the best punting pointers, delving into the darkest corners, nooks and crannies of gambling lore in the process. Whether you are into racing, dogs, sports betting, exchanges, spread betting, poker or any other type of gambling opportunity, you'll find plenty in this unique book to benefit and enhance your own style of betting. more...

Price: $14.99

As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What’s more, customers aren’t able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of "the irrational customer." All Customers Are Irrational shows why businesses must change their approach to attracting and retaining customers, and proposes ways they can alter their strategies on everything from customer research, product design and website development to call center management, employee recruitment, and retail store layouts, by focusing on what customers are actually doing instead of what they’re saying. Honest, direct and insightful, All Customers Are Irrational will help businesses tap into the impulses and motivations that both attract and retain consumers for the long haul. more...

Price: $24.95