Business : Consumer Behavior

The desire to acquire luxury goods and leisure services is a basic force in modern life, Consumerism in World History explores both the historical origins and world-wide appeal of this modern phenomenon. more...

Price: $23.95

Sitting in the ruins of the Third Reich, most Germans wanted to know which of the two post-war German states would erase the material traces of their wartime suffering most quickly and most thoroughly. Consumption and the quality of everyday life qui ckly became important battlefields upon which the East-West conflict would be fought. This book focuses on the competing types of consumer societies that developed over time in the two Germanies and the legacy each left. Consuming Germany in th e Cold War assesses why East Germany increasingly fell behind in this competition and how the failure to create a viable socialist “consumer society” in the East helped lead to the fall of the Berlin Wall in 1989. By the 1970s, East Germans were well aware that the regime’s bombastic promises that the GDR would soon overtake the West had become increasingly hollow. For most East German citizens, West German consumer society set the standards that East Germany repeatedly failed to meet. By e xploring the ways in which East and West Germany have functioned as each other’s “other” since 1949, this book suggests some of the possibilities for a new narrative of post-war German history. While taking into account the very different paths pursu ed by East and West Germany since 1949, the contributors demonstrate the importance of competition and highlight the connections between the two German successor states, as well as the ways in which these relationships changed throughout the period. By understanding the legacy that forty-plus years of rivalry established, we can gain a better understanding of the current tensions between the eastern and western regions of a united Germany. more...

Price: $84.95

Today the hottest new area of marketing is Customer Relationship Management (CRM) - the discipline of identifying, attracting, and retaining a company's most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most. more...

Price: $27.00

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call 'Customer Equity', a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. more...

Price: $53.00

The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence —revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves. more...

Price: $26.00