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Business
: Consumer Behavior
Consumer Behavior eBooks
You have selected the subject of Consumer Behavior. The eBooks in this subject are listed below.
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RESULTS: 41 to 50 of 54
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Orientalism in Early Modern France
By: McCabe, Ina Baghdiantz
Published by: Berg Publishers
Francis I's ties with the Ottoman Empire marked the birth of court-sponsored Orientalism in France. Under Louis XIV, French society was transformed by cross-cultural contacts with the Ottomans, India, Persia, China, Siam and the Americas. The consumption of silk, cotton cloth, spices, coffee, tea, china, gems, flowers and other luxury goods transformed daily life and gave rise to a new discourse about the 'Orient' which in turn shaped ideas about science, economy and politics, and against absolutist monarchy. An original account of the ancient regime, this book highlights France's use of the exotic and analyzes French discourse about Islam and the 'Orient'.
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Price: $119.95
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The Real Toy Story
By: Clark, Eric
Published by: FREE PRESS IMPRINT
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the stores are empty -- is front-page and TV bulletin news. The Real Toy Story tells the tales of these toys and of the vast, world-dominating $22 billion American industry that creates them.
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Price: $26.00
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Relationship Marketing: Dialogue and Networks in the E-Commerce Era
By: Varey, Richard J.
Published by: John Wiley & Sons, Ltd
Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing. Contemporary Relationship Marketing is explained as a business strategy within a management framework that integrates marketing, e-commerce, corporate communication, and knowledge management.
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Price: $55.00
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Rengen
By: Martin, Patricia
Published by: Platinum Press
RenGen provides a lens through which you can recognize and leverage the sea change occurring in your city, community, and the marketplace at large
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Price: $19.95
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Review of Marketing Research, 4
By: Malhotra, Naresh K. (ed.)
Published by: M.E. Sharpe, Inc.
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publicationsthat impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
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Price: $110.00
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Spent
By: Miller, Geoffrey
Published by: Viking Adult
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending. Evolutionary psychology?the compelling science of human nature?has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science?s principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding?and improving?our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.
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Price: $26.95
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Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers
By: Stone, Merlin; Foss, Bryan
Published by: Kogan Page
As customer expectations become increasingly sophisticated, the diversity and range of products and services on offer widen continually. But how can companies ensure that their product or service is preferred by customers and, more importantly, that it continues to be? The key is to develop a close relationship with these customers, through knowledge of their preferences. This comprehensive new book takes an in-depth look at what companies all over the world are doing to achieve this, showing the tools and techniques which actually bring results.
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Price: $35.80
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Techno-Ready Marketing: How And Why Customers Adopt Technology
By: Parasuraman, A.; Colby, Charles L.
Published by: FREE PRESS IMPRINT
'Technology Readiness' is a groundbreaking concept - a psychological amalgam of fears, hopes, desires, and frustrations about technology - that enables you to measure and assess a customer's predisposition to adopt new technologies. Put the Techno-Ready Marketing insights in this book to work for you, customizing your own powerful strategies.
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Price: $17.95
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The Way We'll Be
By: Zogby, John
Published by: Random House Publishing Group
According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from the truth.
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Price: $26.00
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RESULTS: 41 to 50 of 54
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