Business : Business Etiquette

It goes against all you were taught in business school and many of the books you've read, however, it's the key to turning your clients into loyal customers. Not only will they faithfully return to you, they will become brand ambassadors who spread the word about your products and services far and wide. Fresh Customer Service proves that if you treat your employees with respect and kindness, if you motivate and equip them with the tools they need to do their job, they, in turn, will unleash a passion to serve your customers like they have never been treated before. Your employees will offer a world-class customer service experience to everyone who enters your place of business. more...

Price: $17.95

In today?s high-stakes, highly charged international business world, you simply can?t afford a misunderstood gesture, an ill-placed word, or a misinformed judgment. The Global Etiquette Guide to Africa and the Middle East shows both business and leisure travelers how to understand, appreciate, and manage ? as well as maximize the benefits of ? the myriad cultural differences that can exist between you and your African or Middle Eastern business hosts. more...

Price: $17.95

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all more...

Price: $120.00

One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power. more...

Price: $14.00

In the first five seconds of your first contact with a person or business, a perception forms in your mind: This ‘perception of a difference’ forms without your conscious knowledge or control and affects your relationship with that person or business from that point on. If the perception is positive you may agree to a sales appointment or may walk into the business and perhaps buy something. If the perception is negative, you will avoid further contact and do business with them only if they are the sole source for what you need. This book is the first in a series of three volumes, concerning the power of perceptions in our lives and how they affect our personal and business endeavors. This first volume begins with an illustration of ‘The Business Arch’ showing all the functions that exist in any business operation, as blocks in an arch. Each chapter shows why a weakness in any functional block, weakens, endangers the business as a whole. Trust is the Keystone of the business arch. The book includes true stories written in the first person conversational mode. The result is interesting and easy to read. The book is a powerful learning experience; the learning takes place as you relate to the people and situations in the stories. The stories educate the reader on the practical effect of the perception of a difference on all aspects of business or organizational relationships. You discover the five distinct steps involved in every purchase decision -- invaluable information for sellers of all types of products. The importance of the perception of a difference in marketing is clear as you read the chapters on marketing. Twenty-seven questions that must be answered successfully, to qualify a product or service for success in its planned market, are invaluable to anyone in business or starting a business. The chapters on selling, contrast inside sales, (customer visits the salesperson) versus outside sales (salesperson visits the customer). The stories more...

Price: $31.95