Computers : Electronic Commerce

Electronic Commerce eBooks

You have selected the subject of Electronic Commerce. The eBooks in this subject are listed below.

RESULTS: 71 to 80 of 120
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Enterprise.com: Market Leadership in the Information Age
By: Papows, Jeff
Published by: Nicholas Brealey Publishing

Drawing on the work of Lotus and the IT innovators in industries such as insurance and aerospace, this text explores the more profound implications of the IT revolution, including why the Web is the most over-hyped but undervalued business tool. more...

Price: $11.95

Exploring IBM e-Business Software: Become an Instant Insider on IBM's Internet Business Tools, Second Edition
By: Young, Casey
Published by: Maximum Press

This detailed look at IBM’s software products for e-business enables IBM users to gain a fundamental understanding of e-business architecture, where IBM software products fit into that architecture, and where to go to get more information. The main products and platforms for development tools and components, application server software, and secure network and management software are described. This book also distinguishes between two or more IBM software products that appear to serve the same purpose but really have different applications. Key products covered include DB2, Web Sphere, Lotus Domino, and Tivoli. more...

Price: $44.95

FutureShop
By: Nissanoff, Daniel
Published by: The Penguin Group (USA)

This is a book about change. In particular, it’s about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers will be able to buy what they really want because they’ll be able to easily sell it when they are ready to upgrade to the next item on their wish list. Veteran Web entrepreneur Daniel Nissanoff’s invaluable heads-up explores why this change is taking place and discusses what consumers and businesses can do in order to benefit from this new paradigm. ''Would you buy a used engagement ring? What about a used share of Google stock? What's the difference? This breathtaking, clear, compelling book by Daniel Nissanoff makes it clear that in the future, there is no difference.'' —Seth Godin, author of Purple Cow and Free Prize Inside. ''eBay and it imitators have profoundly changed the way consumers shop and buy, and Dan Nissanoff's FutureShop shows that what we've seen so far is only the beginning.'' —Michael Silverstein, Co-author of Trading Up and Senior Vice President, Boston Consulting Group. ''Dan Nissanoff's FutureShop is an insightful look at an explosive new trend, revealing that the future looks bright for consumers and entrepreneurs alike, and that the new auction culture is here to stay.'' —David Bach, Author of The Automatic Millionaire and Start Late, Finish Rich. ''Dan Nissanoff views the future with a 'jeweler's eye,' and FutureShop is a quantum jump in strategic thought.'' —Ed McQuigg, Director of Strategy, Richemont Group. more...

Price: $15.00

Google Analytics 2.0
By: Ledford, Jerri L.; Tyler, Mary E.
Published by: John Wiley & Sons, Inc. (US)

Site Stats on Steroids. Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use. If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.:.; Master basic analytics and Web statistics concepts.;. Set up Google Analytics 2.0, choose the filters you need, and explore goals and goal-setting.;. Learn about new features that enhance analysis, including cross-segment reporting and drilldown content.;. Take control of Google Analytics with customizable dashboards and date ranges.;. Examine every aspect of the available reports, including visitors, traffic sources, content, and goals.;. Discover the specific reports suited for e-commerce sites and how to use them.;. Maximize the integration of Google Analytics with Google AdWords.;. Boost your use of Regular Expressions, write your own filters, and quantify your goals. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime. more...

Price: $29.99

Hacked, Attacked and Abused: Digital Crime Exposed
By: Lilley, Peter
Published by: Kogan Page

Hacked, Attacked and Abused is an in-depth exposé of the Internet underbelly - pornography, paedophilia, hate sites, grudge sites, terrorist information – it’s all there in glorious detail on the Internet. Expert author Peter Lilley gives us a compelling account of the risks inherent in our reliance on technology. He provides an overview and evaluation of crime, fraud and risk in the digital age by exploring how we got where we are now, where we are going and what risks we face in the future. more...

Price: $16.35

How to Do Everything with Your eBay Business
By: Holden, Greg
Published by: McGraw-Hill

This user-friendly book shows you how to turn the satisfaction and excitement of eBay sales into a lucrative small business--and possibly even a full-time job! Find out how to establish a seller’s account, post attention-getting auction listings, and build confidence among bidders. Author Greg Holden explains how to apply the secrets of successful brick and mortar businesses to the online world. After learning the ropes, you'll find out how to boost sales with techniques such as no-reserve selling and “buy it now” pricing. Plus--tips for locating inventory, implementing marketing plans, and getting free advertising are revealed. more...

Price: $24.99

If You're So Brilliant...How Come You Don't Have an E-strategy? The Essential Guide to Online Business
By: Haig, Matt
Published by: Kogan Page

While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. more...

Price: $10.25

Inside Yahoo!: Reinvention and the Road Ahead
By: Angel, Karen
Published by: John Wiley & Sons, Inc

'As both an Internet pioneer and an Internet survivor, Yahoo! is one of the most recognizable brands inside and outside the online world. From its extensive content and e-commerce offerings to its innovative marketing tactics and strategic partnerships, Yahoo! has continuously proven itself a master of reinvention and sustainability in the fast-paced Internet world.' Inside Yahoo!: Reinvention and the Road Ahead takes you on a journey through the thoughts, motivations, struggles, and triumphs that have brought Yahoo! to where it is today. Revealing stories of brilliant deals and missed opportunities, the race for innovation, and the constant focus on survival, this book offers an inside look at the company and its corporate culture. more...

Price: $27.95

Internet Commerce: Digital Models for Business
By: Lawrence, Elaine; et al.
Published by: John Wiley & Sons Australia, Ltd

Business systems and processes have changed considerably in the face of evolving computer and communication technologies, especially the Internet and the World Wide Web. Millions of people per day are logging on to the Internet and businesses are joining the ranks at an ever increasing rate. This burgeoning use of the Internet demands that managers and their employees understand and be skilled in Internet commerce practices so that businesses gain a competitive advantage. Internet Commerce: Digital Models for Business is a new, unique Australian textbook written for the rapidly emerging field of Internet and electronic commerce. more...

Price: $21.95

Internet Riches
By: Fox, Scott
Published by: AMACOM

The sleeper hit reveals the surpsrising secrets of today's real Internet success stories. more...

Price: $22.00

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