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Business eBooks
You have selected the subject of Business.
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RESULTS: 91 to 100 of 19748
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Management Challenges for the 21st Century
By: Drucker, Peter F.
Published by: HarperCollins US
Peter F. Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management. Forward-looking and forward-thinking, Management Challenges for the 21st Century combines the broad knowledge, wide practical experience, profound insight, sharp analysis, and enlightened common sense that are the essence of Drucker's writings and 'landmarks of the managerial profession.' -- Harvard Business Review
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Price: $14.95
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Manias, Panics, and Crashes
By: Kindleberger, Charles P.; Aliber, Robert; Solow, Robert
Published by: John Wiley & Sons, Inc. (US)
Finance. "Underneath the hilarious anecdotes, the elegant epigrams, and the graceful turns of phrase, Kindleberger is deadly serious. The manner in which human beings earn their livings is no laughing matter to him, especially when they attempt t
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Price: $19.95
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Marketing Metrics
By: Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E.
Published by: Wharton School Publishing
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics , four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a ''dashboard'' of metrics to view market dynamics from various perspectives, maximize accuracy, and ''triangulate'' to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.
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Price: $31.99
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Microeconomics Demystified
By: depken, craig
Published by: McGraw-Hill
There’s no easier, faster, or more practical way to learn the really tough subjects. Microeconomics Demystified features a clear and easy-to-understand presentation of the concepts and principles of microeconomics, with generous applications and examples. This self-teaching guide comes complete with key points, background information, quizzes at the end of each chapter, and even a final exam. Simple enough for beginners but challenging enough for advanced students, this is a lively and entertaining brush-up, introductory text, or classroom supplement.
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Price: $19.95
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Multiple Streams of Income
By: Allen, Robert G.
Published by: John Wiley & Sons, Inc.
In Multiple Streams of Income, bestselling author Robert Allen presents ten revolutionary new methods for generating over $100,000 a year ?? on a part-time basis, working from your home, using little or none of your own money. For this book, Allen researched hundreds of income-producing opportunities and narrowed them down to ten surefire moneymakers anyone can profit from.
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Price: $24.95
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The New Age of Innovation
By: Prahalad, C.K.; Krishnan, M.S.
Published by: McGraw-Hill
The NEW global standard for innovation from the world's most influential management thinker-C.K. Prahalad. From the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure-one where IT and the respective management structure form the fundamental foundation of a corporation. The future growth of every business depends on it. Once an organization can recognize this, it will be able to innovate processes and products that mobilize and deploy both technology and global resources. This will result in unique customer experiences that will delight the end consumer of the future.
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Price: $29.95
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The New Public Management
By: Barzelay, Michael
Published by: University of California Press
How policymakers should guide, manage, and oversee public bureaucracies is a question that lies at the heart of contemporary debates about government and public administration. In their search for better systems of public management, reformers have looked in particular at the United Kingdom, Australia, and New Zealand.
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Price: $15.95
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NLP at work
By: Knight, Sue
Published by: Nicholas Brealey Publishing
Neuro Linguistic Programming explains how you make sense of your world and how to be what you want to be. In this edition, the author explores recent developments in NLP and shows how NLP has become even more significant in our increasingly unpredictable business and personal lives.
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Price: $19.95
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NLP Workbook: A Practical Guide to Achieving the Results You Want
By: O’Connor, Joseph
Published by: HarperCollins UK
Neuro Linguistic Programming is the systemic study of human communication and how we create our subjective world with all its pains and pleasures. It is also the study of exceptional talent: how outstanding individuals and organisations get their results. With NLP everyone can be naturally talented.
NLP is not only a collection of effective techniques, it is also a way of thinking based on curiosity, exploration, and fun.
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Price: $14.00
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RESULTS: 91 to 100 of 19748
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