Business

New author afterword! How do we make decisions - good and bad - and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers - in our homes, our offices and in everyday life. ''Gladwell's real genius is as a storyteller. He's like an omniscient, many-armed Hindu god of anecdotes: he plucks them from every imaginable field of human endeavor''.Royally entertaining. - Lev Grossman, Time more...

Price: $11.99

Do you ever get tongue-tied? Want to get your opinion across? Need to write an important business letter? Brush up your written and spoken communication in just 30 minutes with this handy pocket book. more...

Price: $3.95

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world. more...

Price: $19.95

Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men. Bill Zanker started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over $100 million a year in sales—and still growing. Together, they're living examples of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass! Learn:.:.; Momentum: the Big Mo. How to get it and how to get it back.; Revenge: how and when to get it (and why it's so sweet).; "I love you, now sign this!" Why contracts in business and personal life are so important.; Real-life stories from people who've applied the think BIG formula in their own lives. These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives. Bill Zanker used Donald's strategies to grow the revenues of The Learning Annex twenty times in under three years. Both of them have been down and out, and know what it's like to feel the whole world's against you—and both have risen to dizzying heights of success by thinking BIG and kicking ass! It is an attitude that can be easily learned. more...

Price: $11.95

Written in Chinese over 2500 years ago, this amazing book is layed out so that it is applicable today as it was then. Sun-Tzu was a philosopher, as well as a general, and discusses all aspects of 'war'. more...

Price: $3.99