Business

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. more...

Price: $24.95

Presents a step-by-step plan of action for getting started, giving you the tools and strategies you need to plan and research your trades; navigate the short-term markets; raise capital and protect your principal investments; comply with regulatory issues; subscribe to research services; and a list of ten common day trading mistakes. more...

Price: $24.99

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. more...

Price: $26.00

Set the bar for outstanding performance. A follow-up to the top-selling Perfect Phrases for Performance Reviews , this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:.:.; Makes it easy for managers to set high performance goals for executives, management, or non-managers employees.; Includes many categories of goals, from revenue and productivity goals to quality and personal development goals • Facilitates the goal-setting process across the organization.; Includes a guide to writing a performance plan for any employee. Featuring hundreds of ready-to-use performance goals, this practical job aid makes it simple for managers to set the bar for outstanding future results. more...

Price: $9.95

"El-Erian is a doer and a thinker and someone who understands the risks of rare events. I never saw such combination in 20 years in the market; never before. Read this book." --Nassim Nicholas Taleb, author The Black Swan. When Markets Collide is a timely alert to the fundamental changes taking place in today's global economic and financial systems--and a call to action for investors who may fall victim to misinterpreting important signals. While some have tended to view asset class mispricings as mere “noise,” this compelling book shows why they are important signals of opportunities and risks that will shape the market for years to come. One of today's most respected names in finance, Mohamed El-Erian puts recent events in their proper context, giving you the tools that can help you interpret the markets, benefit from global economic change, and navigate the risks. The world economy is in the midst of a series of hand-offs. Global growth is now being heavily influenced by nations that previously had little or no systemic influence. Former debtor nations are building unforeseen wealth and, thus, enjoying unprecedented influence and facing unusual challenges. And new derivative products have changed the behavior of many market segments and players. Yet, despite all these changes, the system's infrastructure is yet to be upgraded to reflect the realities of today's and tomorrow's world. El-Erian investigates the underlying drivers of global change to shed light on how you should: Think about the new opportunities and risks; Construct an appropriately diversified and internationalized portfolio; Protect your portfolio against new sources of systemic risk; Best think about the impact of central banks and financial policies around the world. Offering up predictions of future developments, El-Erian directs his focus to help you capitalize on the new financial landscape, while limiting exposure to new risk configurations. When Mar more...

Price: $27.95