Media

The Future is Now-Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz Allen Hamilton and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media; Learn the leading strategies of consumer-centric pioneers; Discover the lessons of laggard marketers; Explore viral marketing; Track advertising spending shifts; Capture emerging opportunities in a world of constant change; Master the new marketing metrics; Engage your customers on their terms. Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits. more...

Price: $17.95

One of the English language’s most skilled and beloved writers guides us all toward precise, mistake-free usage. As usual Bill Bryson says it best: “English is a dazzlingly idiosyncratic tongue, full of quirks and irregularities that often seem willfully at odds with logic and common sense. more...

Price: $12.95

You're no idiot, of course. You know that the Middle East is always in the news. But the situation there is so complex and tangled up you just can't keep track of it all. Was King Hussein related to Saddam Hussein? Why all the fighting over the West Bank? And what's oil, water, and sand got to do with it all? Don't let your brain get parched yet! The Complete Idiot's Guide to Middle East Conflict sorts through the political and military quagmire of the Middle East in language anyone can understand. more...

Price: $16.95

Covering television, film, radio and theatre, this book includes over 8,000 words and expressions used in the media and entertainment industries. So whether someone wants to find out the definition of cinema verite or the components of a storyboard, this dictionary has the answers. more...

Price: $20.00

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers. more...

Price: $11.95