Media : Advertising

New info on buzz, publicity, and word-of-mouth advertising. The fun and easy way(r) to create effective ads and increase your profits. Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums—from electronic and print to radio, TV, online, and outdoor formats. more...

Price: $21.99

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.: Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain; Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites; A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it; Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm. Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. more...

Price: $24.95

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. more...

Price: $19.95

An Adweek Book Master the techniques that top companies use to spark creativity. In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking, 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies. more...

Price: $29.95

Looks at the history of advertising, from the good, to the bad, to the ugly. This guide includes chapters which cover online, guerilla, and direct marketing. It features case studies and examples from various media. more...

Price: $19.95