Media : Community/Alternative Media

Discover how to leverage the power of the Facebook community to achieve your business marketing goals. Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.: A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing; Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment; Shares strategies for successful Facebook advertising campaigns; Demonstrates how to create widgets and Facebook applications. Face it: this essential book contains everything you need to know for your foray into Facebook marketing. more...

Price: $24.99

Doty takes us to the queer side of criticism, offering controversial views of the stars, the plots, and the directors of our best loved and most iconic films. more...

Price: $34.95

Argues that the media are not `dumbing down', but that the quantity of political information in mass circulation has expanded hugely, while different media have adapted to provide accessible and thorough coverage. more...

Price: $49.95

It happens in America every four decades and it is about to happen again. America’s demand for change in the 2008 election will cause another of our country’s periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans—the Millennial Generation—and the full emergence of the Internet-based communications technology that this generation uses so well. Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments—“idealist” and “civic”—that have alternated with one another throughout the nation’s history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. The authors detail the contours and causes of the country’s five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book’s final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America’s politics in the decades ahead. more...

Price: $22.00

A study of urban identity and community looks at selected twentieth century literary and film texts in the context of theorizations of modernism, postmodernism, postcoloniality and globalization. Brooker draws on Beck and Giddens to propose a 'reflexive modernism' which rewrites and re-imagines the urban scene. The principal cities considered are London and New York, Tokyo, Hong Kong and Bangkok. Writers considered include Ezra Pound and T.S. Eliot, Langston Hughes, Hanif Kureishi, Iain Sinclair, Paul Auster, Sarah Schulman and William Gibson. Filmmakers include Patrick Keiller and Wong Kar-Wai. more...

Price: $125.00