Business : Customer Service

Customer Service eBooks

You have selected the subject of Customer Service. The eBooks in this subject are listed below.

RESULTS: 31 to 40 of 149
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CRM
By: Peel, Jeffrey
Published by: Digital Press (Elsevier Science & Technology Books)

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. more...

Price: $71.95

CRM at the Speed of Light
By: Greenberg, Paul
Published by: McGraw-Hill Osborne Media

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls. more...

Price: $29.99

The CRM Handbook
By: Dyche, Jill
Published by: Addison-Wesley Professional

To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever; The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond; The context of some of the popular CRM buzzwords; The differences between CRM and business intelligence, and why they're symbiotic; Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic; Case studies of visionary companies who've done CRM the right way. more...

Price: $47.99

CRM Unplugged
By: Bligh, Philip; Turk, Douglas
Published by: John Wiley & Sons, Inc. (US)

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. more...

Price: $65.00

The Cult of the Customer
By: Hyken, Shep
Published by: Wiley

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer , Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too. Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists. more...

Price: $21.95

Customer Advisory Boards
By: Carter, Tony
Published by: Haworth Press, The

From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty. more...

Price: $49.95

Customer Care Excellence
By: Cook, S.
Published by: Kogan Page

Customer Care Excellence explains how gaining customer commitment and motivating employees to deliver an excellent service at all your company’s touch points can ensure successful results and satisfied customers. This new edition also includes new material on how online technology has affected customer service and employee and customer engagement more...

Price: $40.70

Customer Driven Service
By: Alessandra, Tony
Published by: Electronic & Database Publishing, Inc.

Is Poor Customer Service Slowly Eating Away at Your Business? There is a deadly cancer facing businesses today. A profit destroying, production crippling, customer-losing agent called apathy. There is an old saying: a new broom sweeps clean. Which means a new employee comes on board filled with vigor and enthusiasm. What they lack in skill, they make up for in excitement. On the other hand, many times the ones with the experience have all but lost the flame of passion that once made them an asset to your company. If left unchecked, your co-workers can lose sight and start looking at your customers as pests instead of profit centers. This kind of customer-devouring cancer can destroy your company in a slow agonizing death. The worst part is it usually happens behind upper management's back and can be very hard to detect. What's the answer? Now you can use Tony Alessandra's Customer-Driven Service 53-page workbook with several worksheets to get your people to become more customer-focused. When we focus too much on operations and not enough on the customer, we can ruin customer loyalty. If you've ever been on the other end of the phone trying to make sense to some bureaucratic "customer-policy-robot" who just says "Sir there's nothing I can do, our policy says..." You will be right in sync with the messages in this content-filled workbook. Topics covered include: Operations-Driven vs. Customer-Driven Service, A Commitment to Being Customer-Driven, Creating Demanding Customers, Moments of Magic vs. Moments of Misery, Effective Communication, Keeping in Touch with Your Customers, The Appropriate Handling of Customer Problems, and much more. This workbook will help you improve your customer loyalty and retention. more...

Price: $10.95

Customer Loyalty
By: Etherington, Lyn
Published by: Palgrave Macmillan

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines. more...

Price: $45.25

The Customer Loyalty Solution
By: Arthur M. Hughes
Published by: McGraw-Hill Education

This work shows database marketers how to get out of the vicious circle of building new loyalty programmes, instead showing them how to build enduring loyalty programmes using incrementalism. Readers learn why giving customers a choice in a direct offer always reduces response. more...

Price: $29.95

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