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Business : Advertising & Promotion

Advertising & Promotion eBooks

You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.

RESULTS: 91 to 100 of 130
PAGE: | ‹‹ Back  1  | 2  | 3  | 4  | 5  | 6  | 7  | 8  | 9  | 10 | ›› Next 


Marketing for the Home-Based Business
By: Davidson, Jeff
Published by: Electronic & Database Publishing, Inc.

This book features an expanded section on using new technologies to increase the reach of marketing efforts, offers sample telephone and voice mail scripts, and includes advice on setting up a home office for maximum efficiency. more...

Price: $15.95


Marketing Identities Through Language
By: Martin, Elizabeth
Published by: Palgrave Macmillan

Explores the impact of globalization on the language of French advertising. This book shows that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. more...

Price: $99.55


Marketing Modernity
By: Arvidsson, Adam
Published by: Routledge

Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One. more...

Price: $160.00


Marketing to Win More Business
By: Rowson, Pauline
Published by: Rowmark

Shows you how to use a variety of marketing techniques both traditional and Internet based to win more business. This guide shows you: how to target your customers and prospective customers; how to use the various; promotional tools more successfully; how to make your advertising and direct mail more effective; and how to conduct e mail campaigns. more...

Price: $14.99


The Media Handbook
By: Katz, Helen
Published by: Routledge

Provides a practical introduction to the media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this edition incorporates three topics - consolidation, consumer control, and communication accountability. more...

Price: $27.50


Media Promotion & Marketing for Broadcasting, Cable & the Internet
By: Eastman, Susan Tyler; Ferguson, Douglas A.; Klein, Robert
Published by: Focal Press (Elsevier Science & Technology Books)

The latest strategies in promotion and marketing for Broadcast and Internet industries. more...

Price: $41.95


Mediaplanung
By: Unger, Fritz; Durante, Nadia-Vittoria; Gabrys, Enrico
Published by: Springer

Die gesamte aktuelle Thematik der Mediaplanung zeigt, wie ein gegebenes quantitatives Kommunikationsziel durch geeignete Auswahl der Werbetr??ger m??glichst kosteng??nstig realisiert werden kann. Es wird aufgezeigt, wie Mediaplanung in die gesamte Marketingkommunikation integriert wird. Die Mediaplanung selbst wird als Entscheidungsprozess behandelt, ausgehend von der Mediaselektion, der Marktsegmentierung, der Zielbestimmung, dem Einfluss der Kommunikationsinhalte auf die Mediaentscheidung und der Budgetierung. Einen Hauptteil stellt die Mediaforschung dar sowie die Behandlung der verschiedenen Mediagattungen: Fernsehen, Zeitschriften, Zeitungen, Au??enwerbung, H??rfunk, Kino und das Internet. Diese Mediagattungen werden abschlie??end einem umfassenden Intermediavergleich unterzogen. In der Neuauflage wurde der Text um Mediaforschung in der Schweiz und im B-to-B-Sektor erweitert. Au??erdem enth??lt die Neuauflage neueste Methoden der Erforschung der Plakatwahrnehmung sowie aktuellste Mediadaten. more...

Price: $69.95


MediaSmart
By: Stauffer, Dennis
Published by: Electronic & Database Publishing, Inc.

This tutorial from a reporter discusses answering questions, holding news conferences, remaining anonymous, becoming famous, and controlling damage. Many people have a story they want to tell, and Stauffer explains how to get it across so that it has the best chance of being reproduced accurately. Such terms as "off the record" and "not for attribution" can mean different things to different reporters, and Stauffer stresses how important it is to get the lingo and the message straight. An excellent guide for those with press releases in hand and even for those who want to avoid talking to the media. more...

Price: $17.95


Medien, Ordnung und Innovation
By: Klumpp, Dieter (ed.); Kubicek, Herbert (ed.); Roßnagel, Alexander (ed.)
Published by: Springer

Ordnungs- und Regulierungsstrukturen bei der Ausgestaltung der Informationsgesellschaft diskutieren fhrende Vertreter von Regulierungsorganisationen aus Bund und Lndern, im interdisziplinren und intersektoralen Dialog skizzieren Wissenschaftler und Praktiker strategische Aspekte der multimedialen Breitbandkommunikation. Die Konvergenz der Medien erzwingt Entscheidungen darber, ob die bisherigen Ordnungsstrukturen ausreichend sind und welche neue Strukturen erarbeitet werden mssen. Das Recht bildet den Ordnungsrahmen, andererseits brauchen technische, wirtschaftliche und gesellschaftliche Innovationen Freiheit, eine Gasse fr Innovation." Im Urheberrecht, den Schutzrechten fr Jugend und Verbraucher, im umfassenden Medienrecht, in der globalen Governance sowie in neuen konomischen Anstzen fr die Errichtung technischer Infrastrukturen liegen zentrale Gestaltungsaufgaben fr die Informationsgesellschaft. Die Autoren: Karsten Altenhain, Walter Berner, Michael Bobrowski, Peter Bro, Alfred Bllesbach, Hans-Jrg Bullinger, Wolfgang Coy, Stefan Doeblin, Thomas Dreier, Dieter Elixmann, Axel Garbers, Hansjrgen Garstka, Ludwig Gramlich, Hans Hege, Thomas Hirschle, Thomas Hoeren, Bernd Holznagel, Klaus Kamps, Hans-J. Kleinsteuber, Wolfgang Kleinwchter, Thomas Kleist, Dieter Klumpp, Daniel Krone, Herbert Kubicek, Matthias Kurth, Thomas Langheinrich, Lutz Mahnke, Werner Meier, Verena Metze-Mangold, Edda Mller, Jrg-Uwe Nieland, Karl-Heinz Neumann, Arnold Picot, Ulrich Reimers, Alexander Ronagel, Peter Schaar, Heribert Schatz, Wolfgang Schulz, Josef Trappel, Stephan A. Weichert, Brigitte Zypries more...

Price: $89.95


Medienrecht Und Medienmarkte
By: Fischer, Joerg K.
Published by: Springer

Die Medienm??rkte konvergieren. Digitalisierung und technische Innovationen f??hren zu wachsenden Verzahnungen und Kompatibilit??ten der traditionellen Medien- und Kommunikationsplattformen. Musik-, Film- oder TV-Inhalte k??nnen ??ber Internet oder mobile Telekommunikation verbreitet werden und sind als digitale Datens??tze schnell verf??gbar. ???Triple Play" und Interaktionsangebote liefern Massen- und Individualommunikation aus einer Hand. Mit dem Zusammenwachsen der M??rkte gewinnt die Gesamtheit der medienrechtlichen Rahmenbedingungen f??r die Branchenbeteiligten zunehmend an Bedeutung. Das Buch vermittelt einen strukturierten ??berblick ??ber das Medienrecht, die Rechtsbeziehungen der Beteiligten und die Entwicklung der M??rkte. Neben den rechtsspezifischen Aspekten der Konvergenz werden u.a. Fragen der Vertragsgestaltung und der Abgrenzung von Lizenzrechten thematisiert. more...

Price: $49.95


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