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Business
: Advertising & Promotion
Advertising & Promotion eBooks
You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.
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RESULTS: 11 to 20 of 140
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Adland
By: Mark TUNGATE
Published by: Kogan Page
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry.
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Price: $39.95
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Adland
By: Othmer, James P.
Published by: Doubleday Publishing
Liar's Poker meets The Tipping Point meets Mad Men -a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously branded planet.
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Price: $26.95
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Ads to Icons
By: Springer, Paul
Published by: Kogan Page
Exploring the direction of advertising, this book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create channels through which to reach customers. It also provides a review and analysis of the changing media landscape.
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Price: $47.50
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AdValue
By: Butterfield, Leslie
Published by: Butterworth-Heinemann (Elsevier Science & Technology Books)
Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.
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Price: $41.95
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The Advertised Mind
By: Plessis, Erik Du
Published by: Kogan Page
Advertising research organizations have been trying for years to measure the effectiveness of advertising.
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Price: $45.00
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An Advertiser's Guide to Better Radio Advertising
By: Ingram, Andrew; Barber, Mark
Published by: John Wiley & Sons, Ltd.
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?.
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Price: $50.00
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Advertising Account Planning
By: Kelley, Larry D.; Jugenheimer, Donald W.
Published by: M.E. Sharpe, Inc.
Covers the critical role of the account planner in advertising. This work follows the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.
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Price: $115.00
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Advertising and Differentiated Products
By: Baye, M.R.; Nelson, J.P.
Published by: JAI Press
The scope of service provided by professional accountants is influenced by legislation and case law as well as the dictates of a variety of government and private sector agencies; including State Boards of Accountancy, Academic Accreditation Bodies, the United States Securities and Exchange Commission, independent standard setting bodies such as the Federal Accounting. Standards Advisory Board [US], the Financial Accounting Standards Board [US], and self-regulatory organizations such as State Societies of CPAs and the American Institute of Certified Public Accountants. There are equivalent and emerging national bodies that exist in most developed and developing countries, and further there are emerging global coordinating entities as well, which attempt to coordinate the activities among nations. It is important for academics, students, practitioners, regulators and researchers to consider, study and understand the role and relationship of such bodies with the practice and content of our discipline. Research in Accounting Regulation is a refereed annual serial that seeks to publish high quality manuscripts, which address regulatory issues and policy affecting the practice of accountancy, broadly defined. Topics of interest include research based upon: self-regulatory activities, case law and litigation,. government and quasi-governmental regulation, and the economics of regulation, including modeling. The serial aims to encourage the submission of original empirical, behavioral or applied research manuscripts that consider strategic and policy implications for regulation, regulatory models and markets.
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Price: $119.00
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Advertising and Identity in Europe
By: Cannon, Jackie; Baubeta, Patricia Odber de; Warner, Robin
Published by: Intellect
As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in terms of culture and of business, across the national boundaries of Europe. With examples from Siberia to the Iberian Peninsula, chapters explore the different constructions of regional, national, social and sexual identities exploited by advertisers to render their messages effective. They also consider the successes and failures of several Europewide strategic marketing plans, and describe stylistic and persuasive qualities of specific promotional texts.
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Price: $10.00
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Advertising and Promotion
By: Hackley, Chris
Published by: Sage Publications, Ltd (UK)
Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
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Price: $56.95
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RESULTS: 11 to 20 of 140
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