Business : Advertising & Promotion

Advertising & Promotion eBooks

You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.

RESULTS: 21 to 30 of 140
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Advertising and Public Relations
By: Field, Shelly
Published by: Facts On File Inc.

Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information. more...

Price: $49.50

Advertising and the Mind of the Consumer
By: Sutherland, Max
Published by: Allen & Unwin

Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition. more...

Price: $25.95

Advertising and the World Wide Web
By: Schumann, David W.; Thorson, Esther
Published by: Routledge

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the more...

Price: $99.95

Advertising Cultures
By: Nixon, S
Published by: Sage Publications, Ltd (UK)

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising. Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners. more...

Price: $47.95

Advertising For Dummies®
By: Dahl, Gary
Published by: For Dummies

New info on buzz, publicity, and word-of-mouth advertising. The fun and easy way(r) to create effective ads and increase your profits. Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums—from electronic and print to radio, TV, online, and outdoor formats. more...

Price: $21.99

The Advertising Handbook
By: Brierley, Sean
Published by: Routledge

This book unravels the how and why of advertising and places the industry in its social, political and historical context. more...

Price: $28.95

Advertising in Modern and Postmodern Times
By: Odih, Pamela
Published by: Sage Publications, Ltd (UK)

`Extremely good well presented, each chapter deals with a specific and well defined theme. Effective use of illustrative examples is made throughout the text and their purpose is clearly explained by the author' - Andy Bennett, Professor of Communication and Popular Culture, Brock University. How does advertising position itself in consumer culture? In what ways does it `create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture, by offering: - a sophisticated and comprehensive discussion of the main relevant theories; - an extensive discussion of how real adverts work, together with reproductions of advertising images and copy; - a demonstration on how advertising constructs subjects; - a highly instructive historical overview of advertising; - a demonstration of the relationship between advertising and industrial capitalism. more...

Price: $27.50

Advertising in Tourism and Leisure
By: Morgan, Nigel; Pritchard, Annette
Published by: Butterworth-Heinemann (Elsevier Science & Technology Books)

Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion.Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff. more...

Price: $69.99

Advertising International
By: Mattelart, Armand; Chanan, Michael
Published by: Routledge

A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. more...

Price: $41.95

The Adweek Copywriting Handbook
By: Sugarman, Joseph
Published by: John Wiley & Sons, Inc. (US)

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. more...

Price: $19.95

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