Business : Advertising & Promotion

Digitalisierung und Konvergenz der Medien erfassen zunehmend den klassischen Rundfunkbereich. Digitales Fernsehen und digitaler Hvrfunk sind seit Jahren in Vorbereitung und ihre Verbreitung beginnt, wenn auch zum Teil zvgerlich. Die Einf]hrung neuer Dienste und neuartiger Geschdftsmodelle steht bevor, die auf der verdnderten technologischen Basis zielgruppenspezifisch sowie teilweise im Verbund mit anderen Medien konzipiert werden. Sie sind f]r die Zukunft von besonderem Interesse und bed]rfen in dem komplexen medienpolitischen Gef]ge unseres Landes besonderer Beachtung. Die ordnungspolitischen Notwendigkeiten und wirtschaftlichen Perspektiven dieser wichtigen Medieninnovationen wurden vom M\NCHNER KREIS mit hochrangigen Fachleuten und Verantwortungstrdgern ervrtert. Das vorliegende Buch enthdlt die Ergebnisse. more...

Price: $64.95

Advertising is everywhere. Try to get through a day without seeing a printed advertisement, a television commercial, or a pop-up ad on a web site. Advertising is a dynamic, multi-billion dollar industry that helps us decide what we buy, what places to visit, where we eat, what we drive, and how we look. Advertising ranges from the smallest classified listing in the local paper to the biggest, slickest, all-encompassing campaigns that become part of the popular culture. Do you ever wonder who creates the ads that you see, remember, and talk about?. Someone had to think up the idea, kick it around, and manipulate design, composition, color, typefaces, and photography until an ad began to take shape. Advertising artists – also called commercial artists – are indispensable to this creative process, whether it’s designing a company logo, an annual report, a brochure, or a sign on the side of a bus. The very best advertising artists consistently impress a public innundated by thousands of advertising images every week – and the results show up on the client’s bottom line profit while giving us unforgettable catch phrases and characters that make us laugh, cry, or groan. more...

Price: $15.00

What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands . more...

Price: $70.00

Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns. more...

Price: $49.95

About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also expand the 5Ms of advertising, ethical and social issues. They are also illustrated with case studies. more...

Price: $30.00