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Business
: Advertising & Promotion
Advertising & Promotion eBooks
You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.
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RESULTS: 41 to 50 of 130
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Citizen Brands
By: Willmott, Michael
Published by: John Wiley & Sons, Ltd. (UK)
What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands .
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Price: $70.00
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Cliffs Notes: Creating a Dynamite PowerPoint 2000 Presentation
By: Jasmine, Grace
Published by: Hungry Minds
Build a business presentation from the outline on up with PowerPoint 2000's flexible features. Grab your audience's attention and hold it when you add graphics or sound, or host your presentation on the Internet. It's all possible with PowerPoint 2000.
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Price: $8.99
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Commonsense Direct and Digital Marketing
By: Drayton BIRD
Published by: Kogan Page
Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns.
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Price: $49.95
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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
By: Wind, Yoram; Mahajan, Vijay
Published by: Pearson Education
This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push marketing is being transformed into interactive marketing relationships; how fixed pricing is being replaced by flexible, customer-driven pricing; how all these changes turn marketing on its head, and how to leverage all these changes for profit and competitive advantage.
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Price: $23.20
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Creating Breakthrough Products
By: Cagan, Jonathan; Vogel, Craig M.
Published by: Financial Times Prentice Hall
Most products fail. Some succeed. A few redefine their markets-or even create entirely new markets. This book is about what it takes to create those breakthrough products and services. Drawing upon nearly a decade of advanced research, Jonathan Cagan and Craig M. Vogel identify the key factors associated with successful innovation—and offer a revolutionary approach to building tomorrow’s great products. Gain real insight into emerging trends-in both consumer and industrial markets Identify Product Opportunity Gaps that can lead to entirely new markets Navigate the ''Fuzzy Front End'' of the product development process, when products and markets aren’t yet defined Make appropriate use of both qualitative and quantitative tools Connect strategic planning and brand management to product development Build diverse product teams that work together smoothly Creating Breakthrough Products transforms innovation from serendipity to science, giving you tools for creating products that change the rules of the game and achieve significant competitive advantage.
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Price: $23.99
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Cross-Selling
By: Alessandra, Tony
Published by: Electronic & Database Publishing, Inc.
Are you having difficulty building customer loyalty? Do you focus too much on bringing in new customers when you can't even keep the existing ones? The more services you provide a customer, the more reasons they'll have to give you repeat business. Cross-selling is often looked at as pushing more products at the customer. In fact, cross-selling entails building lifetime relationships, problem solving, and even having your customers selling for you! Most importantly, it's an extremely effective way to increase your bottom line. In this information packed eWorkbook, Tony Alessandra provides revenue-enhancing methods to build lifelong customers through a creative mix of understanding the customer's needs, building product knowledge, and cultivating communication and trust. Topics covered include: • Increasing customer satisfaction • Focusing on customer needs, one at a time • Developing product knowledge and mastery • Communicating effectively with the customer • Establishing trust between you and the customer • Turning customers into "Apostles"; This eWorkbook provides innovative strategies to keep customers coming back to your business, as well as tactics to build your own cross-selling process. This eWorkbook will make you many times more than what it costs you. It will cause you to think differently about what you say to your existing customers.
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Price: $17.95
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Customize the Brand
By: Nilsen, Torsten H.
Published by: John Wiley & Sons, Ltd. (UK)
Marketing based on averages brings average results. This is not good enough in today’s intensely competitive environment. Most companies have the potential for delivering a more powerful and relevant brand proposition. Yet it rarely happens.
In this innovative and groundbreaking book Torsten Nilson introduces the concept of the 'customized brand' - how to effectively adapt brands, whether mass-market or niche, to the needs and wishes of individual customers.
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Price: $60.00
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Defending the Brand
By: Murray, Brian H.
Published by: AMACOM
The best brands attract the most (unwanted) attention.
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Price: $27.95
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Die Effektivitat Der Telekommunikationsregulierung in Europa
By: Picot, Arnold (ed.)
Published by: Springer
Die markt- und wettbewerbsorientierte Regulierung der Telekommunikation ist seit Jahren wichtiger Gegenstand europ??ischer Richtliniensetzung und nationaler Gesetzgebungen. Die Liberalisierung der europ??ischen Telekommunikationsm??rkte hat zu erheblich ver??nderten Marktstrukturen sowie zu Wachstum gef??hrt. Nun steht erneut eine ??berpr??fung und Weiterentwicklung des europ??ischen Regulierungsrahmens an, bei der die Erfahrungen sowie sich abzeichnende marktliche Ver??nderungen zu ber??cksichtigen sind, um auch in Zukunft eine gute Entwicklung von Infrastrukturen und Diensten im Wettbewerb zu erm??glichen. Dabei ist es hilfreich, Erkenntnisse ??ber den Zusammenhang zwischen Regulierung und Marktentwicklung zu er??rtern und z.B. auch die Frage der Kompetenzverteilung zwischen europ??ischen und nationalen Regulierungsinstitutionen zu diskutieren.Vor diesem Hintergrund hat der M??NCHNER KREIS in Br??ssel mit hochkar??tigen Wissenschaftlern und Experten seine Fachkonferenz durchgef??hrt. Das vorliegende Buch enth??lt die Ergebnisse.
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Price: $49.95
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RESULTS: 41 to 50 of 130
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