Business : Advertising & Promotion

In 23 chapters, distinguished contributors examine key issues facing business in countries including Australia, China, Hong Kong, India, Japan, Indonesia, New Zealand, Philippines, Singapore, Taiwan, Thailand across the major discipline areas of management, economics, finance, accounting and marketing. more...

Price: $50.00

This book offers a wealth of good, solid business advice. “Fares to Friends” is the business professional's equivalent to best-seller “Tuesdays with Morrie” by Mitch Albom. Like Albom, Ed Wallace '81 VSB invites the reader to share in a series of literally and figuratively transporting conversations with his mentor, a cab driver named Max. Over the course of many trips to the airport, Max, a former business executive who gave up high-level commerce to become a service entrepreneur, points out what the author considers to be crucial guideposts on the road to business success: how to build relational capital. more...

Price: $15.95

Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated ad veteran talks about where advertising is, where it is going--and how to take advantage of its many changes. In The Future of Advertising , international ad industry thought leader Joe Cappo analyzes the factors reshaping today's advertising industry. Advertising and marketing professionals will get thought-provoking and valuable guidance on how to position themselves, their work, and their clients to meet consumer needs in the coming years. In addition to Cappo's input, insight, and anecdotes, pieces from prominent agency heads, advertisers, brand managers, and creatives provide a 360-degree view of the state of advertising today. All readers will learn how to skillfully navigate fast-changing factors including:.:.; Changes in the long-entrenched commission system.; Consolidation of major agencies.; Internet and E-tailing initiatives. more...

Price: $24.95

This text provides a practical and comprehensive guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers, it explains how the law applies to advertising and promotion campaigns and offers practical tips on how to comply with the law. more...

Price: $78.00

In the Age of Google, speed dating, and ever-shorter attention spans, Sam Allman is an expert in a vital life skill: how to create meaningful human contact. In his book Heart & Mind Selling the acclaimed 'Sales Love Doctor' shows readers how to significantly increase sales and retain customers by learning how to connect with their emotions and thought processes. After reading Allman's book, readers won't just close sales. They'll build mutually satisfying, long-term relationships. Sam Allman is an internationally recognized motivational speaker, consultant, trainer, salesman, and author. For almost two decades Allman has been one of the most in-demand sales speakers, delivering high content, customized, inspiring programs in areas such as leadership, customer service, management development, team building, retail sales, and personal quality management. He has developed training department "universities" for major corporations that have helped companies produce profits. more...

Price: $19.95