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Business
: Advertising & Promotion
Advertising & Promotion eBooks
You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.
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RESULTS: 61 to 70 of 130
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The End of Advertising as We Know It
By: Zyman, Sergio; Brott, Armin
Published by: John Wiley & Sons, Inc
In this follow-up to his bestselling book The End of Marketing As We Know It , Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising - sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it.
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Price: $27.95
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Engagement and Change
By: Basu, Parikshit K (ed.); ONeill, Grant (ed.); Travaglione, Antonio (ed.)
Published by: Australian Academic Press
In 23 chapters, distinguished contributors examine key issues facing business in countries including Australia, China, Hong Kong, India, Japan, Indonesia, New Zealand, Philippines, Singapore, Taiwan, Thailand across the major discipline areas of management, economics, finance, accounting and marketing.
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Price: $50.00
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The Essential Brand Book: Over 100 Techniques to Increase Brand Value, Second Edition
By: Ellwood, Iain
Published by: Kogan Page
The Essential Brand Book is a companion resource for anyone involved in brand issues. It contains over 100 business models and techniques for building brand value, illustrated throughout using case studies. Four key subject areas are discussed: brand equity, brand strategy, brand communication, and brand definition.
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Price: $17.35
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Fares to Friends
By: Wallace, Edward
Published by: Electronic & Database Publishing, Inc.
This book offers a wealth of good, solid business advice. Fares to Friends is the business professional's equivalent to best-seller Tuesdays with Morrie by Mitch Albom. Like Albom, Ed Wallace '81 VSB invites the reader to share in a series of literally and figuratively transporting conversations with his mentor, a cab driver named Max. Over the course of many trips to the airport, Max, a former business executive who gave up high-level commerce to become a service entrepreneur, points out what the author considers to be crucial guideposts on the road to business success: how to build relational capital.
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Price: $15.95
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First in Thirst
By: Rovell, Darren
Published by: AMACOM
Before America even knew what "deep-down body thirst" was, four University of Florida scientists had invented something to quench it.
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Price: $21.95
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The Future of Advertising
By: Cappo, Joe
Published by: McGraw-Hill
Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated ad veteran talks about where advertising is, where it is going--and how to take advantage of its many changes. In The Future of Advertising , international ad industry thought leader Joe Cappo analyzes the factors reshaping today's advertising industry. Advertising and marketing professionals will get thought-provoking and valuable guidance on how to position themselves, their work, and their clients to meet consumer needs in the coming years. In addition to Cappo's input, insight, and anecdotes, pieces from prominent agency heads, advertisers, brand managers, and creatives provide a 360-degree view of the state of advertising today. All readers will learn how to skillfully navigate fast-changing factors including:.:.; Changes in the long-entrenched commission system.; Consolidation of major agencies.; Internet and E-tailing initiatives.
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Price: $24.95
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Google AdSense For Dummies
By: Ledford, Jerri L.
Published by: For Dummies
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successf
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Price: $24.99
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Guide To Advertising And Sales Promotion Law
By: Spilsbury, Sallie
Published by: Cavendish Publishing Limited
This text provides a practical and comprehensive guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers, it explains how the law applies to advertising and promotion campaigns and offers practical tips on how to comply with the law.
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Price: $78.00
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Handbuch Medienmanagement
By: Scholz, Christian (ed.)
Published by: Springer
Dieses Buch liefert einen berblick ber alle wichtigen Aspekte des Medienmanagements. Zustzlich ermglichen Grundlagenartikel zum Medienmanagement aus interdisziplinrer Perspektive ein umfassendes Verstndnis der Medienbranche, ihrer Wirkungen und Handlungsimplikationen. Fhrende Vertreter aus dem Feld der Medien geben einen umfassenden Einblick in den State-of-the-Art des Gebiets. Durch die ebenfalls enthaltenen Perspektiven anderer, nicht betriebswirtschaftlicher Fachdisziplinen die hier integrativ zusammenfgt werden eignet sich das Handbuch auch als Literatur fr managementbezogene Fragestellungen aus den Disziplinen Medienrecht, Medienpsychologie, Medienkonomie und Kommunikationswissenschaft.
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Price: $149.00
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Heart & Mind $elling
By: Allman, Samuel D.
Published by: Electronic & Database Publishing, Inc.
In the Age of Google, speed dating, and ever-shorter attention spans, Sam Allman is an expert in a vital life skill: how to create meaningful human contact. In his book Heart & Mind Selling the acclaimed 'Sales Love Doctor' shows readers how to significantly increase sales and retain customers by learning how to connect with their emotions and thought processes. After reading Allman's book, readers won't just close sales. They'll build mutually satisfying, long-term relationships. Sam Allman is an internationally recognized motivational speaker, consultant, trainer, salesman, and author. For almost two decades Allman has been one of the most in-demand sales speakers, delivering high content, customized, inspiring programs in areas such as leadership, customer service, management development, team building, retail sales, and personal quality management. He has developed training department "universities" for major corporations that have helped companies produce profits.
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Price: $19.95
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RESULTS: 61 to 70 of 130
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