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Business
: Advertising & Promotion
Advertising & Promotion eBooks
You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.
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RESULTS: 61 to 70 of 140
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Don’t Think Pink
By: Johnson, Lisa; Learned, Andrea
Published by: AMACOM
Women spend trillions of dollars every year. Why are you missing out?
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Price: $23.00
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The Easy Step by Step Guide to Building a Positive Media Profile
By: Rowson, Pauline
Published by: Rowmark
A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview.
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Price: $17.99
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Easy Step by Step Guide to Writing Advertising Copy
By: Brooks, Pamela
Published by: Rowmark
A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.
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Price: $17.99
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Easy Step by Step Guide to Writing Articles and Newsletters
By: Brooks, Pamela
Published by: Rowmark
A comprehensive guide to writing newsletters and articles, this text provides tips on how to get the brief right; how to open articles; how to use case studies; where to find experts; and how to design and lay out newsletters.
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Price: $17.99
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Eating the Big Fish
By: Morgan, Adam
Published by: Wiley
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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Price: $29.95
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Educating the Consumer-citizen
By: Spring, Joel
Published by: Routledge
This text charts the rise of consumerism as the dominant American ideology of the 21st century. It documents and analyses how, from the early 19th century through to the present, the combined endeavours of schools, advertising and media have led to the creation of a consumerist ideology.
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Price: $35.95
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The End of Advertising as We Know It
By: Zyman, Sergio; Brott, Armin
Published by: John Wiley & Sons, Inc
In this follow-up to his bestselling book The End of Marketing As We Know It , Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising - sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it.
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Price: $27.95
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Engagement and Change
By: Basu, Parikshit K (ed.); O’Neill, Grant (ed.); Travaglione, Antonio (ed.)
Published by: Australian Academic Press
In 23 chapters, distinguished contributors examine key issues facing business in countries including Australia, China, Hong Kong, India, Japan, Indonesia, New Zealand, Philippines, Singapore, Taiwan, Thailand across the major discipline areas of management, economics, finance, accounting and marketing.
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Price: $29.95
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Fares to Friends
By: Wallace, Edward
Published by: Electronic & Database Publishing, Inc.
This book offers a wealth of good, solid business advice. “Fares to Friends” is the business professional's equivalent to best-seller “Tuesdays with Morrie” by Mitch Albom. Like Albom, Ed Wallace '81 VSB invites the reader to share in a series of literally and figuratively transporting conversations with his mentor, a cab driver named Max. Over the course of many trips to the airport, Max, a former business executive who gave up high-level commerce to become a service entrepreneur, points out what the author considers to be crucial guideposts on the road to business success: how to build relational capital.
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Price: $15.95
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First in Thirst
By: Rovell, Darren
Published by: AMACOM
Before America even knew what "deep-down body thirst" was, four University of Florida scientists had invented something to quench it.
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Price: $21.95
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RESULTS: 61 to 70 of 140
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