Business : Advertising & Promotion

Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated ad veteran talks about where advertising is, where it is going--and how to take advantage of its many changes. In The Future of Advertising , international ad industry thought leader Joe Cappo analyzes the factors reshaping today's advertising industry. Advertising and marketing professionals will get thought-provoking and valuable guidance on how to position themselves, their work, and their clients to meet consumer needs in the coming years. In addition to Cappo's input, insight, and anecdotes, pieces from prominent agency heads, advertisers, brand managers, and creatives provide a 360-degree view of the state of advertising today. All readers will learn how to skillfully navigate fast-changing factors including:.:.; Changes in the long-entrenched commission system.; Consolidation of major agencies.; Internet and E-tailing initiatives. more...

Price: $24.95

You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successf more...

Price: $24.99

Dieses Buch  liefert einen berblick ber alle wichtigen Aspekte des Medienmanagements. Zustzlich ermglichen Grundlagenartikel zum Medienmanagement aus interdisziplinrer Perspektive ein umfassendes Verstndnis der Medienbranche, ihrer Wirkungen und Handlungsimplikationen. Fhrende  Vertreter aus dem Feld der Medien geben einen umfassenden Einblick in den State-of-the-Art  des Gebiets.  Durch die ebenfalls enthaltenen Perspektiven anderer, nicht betriebswirtschaftlicher Fachdisziplinen die hier integrativ zusammenfgt werden eignet sich das Handbuch auch als Literatur fr  managementbezogene Fragestellungen aus den Disziplinen Medienrecht, Medienpsychologie, Medienkonomie und Kommunikationswissenschaft. more...

Price: $149.00

Looks at the history of advertising, from the good, to the bad, to the ugly. This guide includes chapters which cover online, guerilla, and direct marketing. It features case studies and examples from various media. more...

Price: $19.95

If you are like most business people and sales professionals, you are spending a fortune trying to influence the people who have never heard of you, when it’s far easier and more valuable to influence the people who already know you and who can act as your PR team! In virtually all businesses, we try to encourage, persuade, court, monitor, validate, and influence people who often have no idea who we are. We can avoid the wasted effort by maximizing the resources that are already available to us. This eBook will provide helpful direction on how to use efficient techniques to bolster your business relationships and achieve far more meaningful connections. more...

Price: $10.95