Computers : Electronic Mail

This book offers broad coverage for both the large ISP and the small business network administrator on how to install and configure a full featured Internet email system with a minimum amount of expense. This is possible using the Linux Operating System which supplies all of the necessary server software, the Postfix email software package, and Public Domain client email software on the client PC's. more...

Price: $39.99

qmail concentrates on common tasks like moving a sendmail setup to qmail, or setting up a POP toaster," a system that provides mail service to a large number of users on other computers sending and retrieving mail remotely. The book fills crucial gaps in existing documentation, detailing exactly what the core qmail software does. " more...

Price: $27.99

A classic O'Reilly title since 1993, sendmail now covers Versions 8.10 through 8.14 of this email routing program, including dozens of new features, options, and macros. This edition also takes a more nuts-and-bolts approach than its predecessors. It includes both an administration handbook and a reference guide that provide you with clear options for installing, configuring and managing sendmail's latest versions and companion programs. more...

Price: $47.99

Special Edition Using Microsoft Outlook 2002 is a business-focused guide to Microsoft Outlook. It focuses on maximizing user productivity with real-world techniques in real-world environments. Topics covered include: Using Outlook as a sharing tool Creating and changing security settings Customizing the folder list Using Outlook as a client for other messaging systems Using Outlook as a client for exchange server and other information systems" more...

Price: $31.99

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective, integrated e-mail campaigns * How to rapidly build a quality house list * Sourcing opt-in B2C and B2B lists * Ethical and legal constraints * Tools for managing inbound and outbound e-mail * Designing HTML and text format e-mails for maximum response * Writing engaging copy * Key issues in planning e-newsletters * Measuring and improving e-mail campaigns Highly structured and designed for maximum accessibility, the book incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success; 'E-Mail Marketing Excellence' boxes giving real-world examples of best practice and 'Campaign Checklists' to help you devise and check campaign plans. A vital supplement to the author's book entitled eMarketing eXcellence, this e-mail marketing handbook is relevant to all marketers - whether they specialise in e-marketing or not - as it offers an integrated campaign perspective. more...

Price: $35.95