Computers : Electronic Mail

PGP & GPG is an easy-to read, informal tutorial for achieving electronic privacy on the cheap using the standard tools of the email privacy field – commercial PGP and non-commercial GnuPG (GPG). The book shows how to integrate these OpenPGP implementations into the most common email clients and how to use PGP and GPG in daily email correspondence both to send and receive encrypted email. PGP & GPG is written for the moderately skilled computer user who is unfamiliar with public key cryptography but who is, nevertheless, interested in guarding his email privacy. Lucas’s relaxed tone makes this complex topic clear and simple enough to be understood by any reasonably savvy computer user. more...

Price: $15.95

"Send"--the classic guide to email for office and home and an instant success upon its original publication--has become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of entertaining examples, "Send" reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of today's thorniest email issues, from salutations and subject lines to bcc's and emoticons. It explains when you absolutely shouldn't send an email and what to do when you've sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword--"How to Keep Email from Taking Over Your Life," which includes sage advice on handheld etiquette. "Send" is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again. more...

Price: $19.95

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective, integrated e-mail campaigns * How to rapidly build a quality house list * Sourcing opt-in B2C and B2B lists * Ethical and legal constraints * Tools for managing inbound and outbound e-mail * Designing HTML and text format e-mails for maximum response * Writing engaging copy * Key issues in planning e-newsletters * Measuring and improving e-mail campaigns Highly structured and designed for maximum accessibility, the book incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success; 'E-Mail Marketing Excellence' boxes giving real-world examples of best practice and 'Campaign Checklists' to help you devise and check campaign plans. A vital supplement to the author's book entitled eMarketing eXcellence, this e-mail marketing handbook is relevant to all marketers - whether they specialise in e-marketing or not - as it offers an integrated campaign perspective. more...

Price: $35.95