Social Science

Rebecca Chiyoko King-O'Riain studies Japanese American community beauty pageants in San Francisco, Los Angeles, Seattle, and Honolulu to discover how these pageants seek to maintain racial and ethnic purity amid shifting notions of cultural identity. Pure Beauty shows how racial and gendered meanings are enacted through the pageants, and reveals their impact on Japanese American men, women, and children. more...

Price: $60.00

This new book by Brian Skyrms is a study of ideas of cooperation and collective action. Written with all Skyrms's characteristic clarity and verve, this intriguing book will be eagerly sought out by students and professionals in philosophy, political science, economics, sociology and evolutionary biology. more...

Price: $20.00

Tales about organ transplants appear in mythology and folk stories, and surface in documents from medieval times, but only during the past twenty years has medical knowledge and technology been sufficiently advanced for surgeons to perform thousands of transplants each year. more...

Price: $15.95

A fully revised second edition of this widely used practical guide for social workers and welfare workers with statutory clients in probation, child protection, mental health and related fields. more...

Price: $30.00

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? W hat specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers a nd anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergenc es. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is a n indispensable guide to the production of images and to consumer behaviour for practitioners and students alike. more...

Price: $95.00