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Business : Corporate & Business History

Corporate & Business History eBooks

You have selected the subject of Corporate & Business History. The eBooks in this subject are listed below.

RESULTS: 21 to 30 of 70
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Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
By: Cusumano, Michael A.; Yoffie, David B.
Published by: FREE PRESS IMPRINT

Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and how it has employed the techniques of 'judo strategy' in its pitched battle with Microsoft, the world's largest software producer. more...

Price: $24.95


The Corporate Security Professional's Handbook on Terrorism
By: Halibozek, Edward; Jones, Andy; Kovacich, Gerald L.
Published by: Butterworth-Heinemann (Elsevier Science & Technology Books)

The Corporate Security Professional's Handbook on Terrorism is a professional reference that clarifies the difference between terrorism against corporations and their assets, versus terrorism against government assets. It addresses the existing misconceptions regarding how terrorism does or does not affect corporations, and provides security professionals and business executives with a better understanding of how terrorism may impact them. Consisting three sections, Section I provides an explanation of what terrorism is, its history, who engages in it, and why. Section II focuses on helping the security professional develop and implement an effective anti-terrorism program in order to better protect the employees and assets of the corporation. Section III discusses the future as it relates to the likelihood of having to deal with terrorism. The book provides the reader with a practitioner’s guide, augmented by a historical assessment of terrorism and its impact to corporations, enabling them to immediately put in place useful security processes and methods to protect their corporate interests against potential acts of terror. This is guide is an essential tool for preparing security professionals and company executives to operate in an increasingly hostile global business environment. more...

Price: $49.95


Dealers of Lightning
By: Hiltzik, Michael A.
Published by: Harper Collins

In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world. Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness. more...

Price: $13.99


Dot.Con
By: Cassidy, John
Published by: Harper Collins (US)

When Vannevar Bush, Franklin D. Roosevelt's chief scientific adviser, sat down in 1945 to write a magazine article about the future, he had no idea what he was beginning. Bush's vision of a desktop computer that would contain all of human knowledge inspired the scientists who built the Internet. In the early 1990s, when a British computer programmer devised the World Wide Web and an Illinois student invented an easy-to-use Web browser, the Internet was transformed from a scientific curiosity into the biggest gold rush since the Klondike. more...

Price: $10.99


Empires of Light
By: Jonnes, Jill
Published by: Random House Publishing Group

In the final decades of the nineteenth century, three brilliant and visionary titans of America’s Gilded Age—Thomas Edison, Nikola Tesla, and George Westinghouse—battled bitterly as each vied to create a vast and powerful electrical empire. more...

Price: $15.95


The End of Detroit
By: Maynard, Micheline
Published by: Currency

An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry. In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. more...

Price: $23.00


F'd Companies: Spectacular Dot-com Flameouts
By: Kaplan, Philip J.
Published by: SIMON & SCHUSTER

Not long ago, the world was awash with venture capital in search of the next big dot-com company. No product? No experience? No technology? No problem. You could still get $40 million from investors to start up your dot-com. Around April 2000, it all came crashing down. Here's a history of those odd times - and an encyclopedia of how not to run a business! more...

Price: $15.95


A Financial History of Modern U.S. Corporate Scandals
By: Markham, Jerry W.
Published by: M.E. Sharpe, Inc.

A reference on the major failures of American corporate governance at the start of the 21st century. more...

Price: $154.00


Financing Corporate Capital Formation
By: Friedman, Benjamin M. (ed.)
Published by: The University of Chicago Press

Six leading economists examine the financing of corporate capital formation in the U.S. economy. In clear and nontechnical terms, their papers provide valuable information for economists and nonspecialists interested in such questions as why interest rates are so high, why corporate debt has accelerated in recent years, and how government debt affects private financial markets. Addressing these questions, the contributors focus chiefly on three themes: the actual use of debt and equity financing by corporations in recent years; the factors that drive the financial markets' pricing of debt and equity securities; and the relationship between corporations' real investment decisions and their financial decisions. While some of the papers are primarily expository, others break new ground. Extending his previous work, Robert Taggart finds a closer relationship between corporate and government debt than has been supposed. Zvi Bodie, Alex Kane, and Robert McDonald conclude in their study that the volatility of interest rates under the Volcker regime has led to a rise in real interest rates because of investors' demand for a greater risk premium. All of the papers present empirical findings in a useful analytical framework. For its new findings and for its expert overview of issues central to an understanding of the U.S. economy, Financing Corporate Capital Formation should be of both historical and practical interest to students of economics and practitioners in the corporate and financial community. more...

Price: $32.50


First in Thirst
By: Rovell, Darren
Published by: AMACOM

Before America even knew what "deep-down body thirst" was, four University of Florida scientists had invented something to quench it. more...

Price: $21.95


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