Business : Corporate & Business History

A dramatic narrative by a top journalist about the transformation of one of the world's greatest media empires. The Murdoch Mission gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks. Wendy Rohm provides an up-close look at how Murdoch's youngest son, James Murdoch, is changing his father's fortune in the megamarket of China and other world markets. She shows the impact these forays will have on international trade and the media world at large. more...

Price: $27.95

The captivating story of the mavericks who emerged from the. dotcom rubble to found the multibillion-dollar companies taking the. Web into the twenty-first century. Everyone has heard the story of the Internet Bubble. Beginning. with Netscape’s IPO in 1996, billions flowed into Internet. startups, and companies with no revenues and shaky business. plans earned sky-high valuations on Wall Street. It was. the era of paper millionaires, $800 office chairs, and Super. Bowl ads for dotcoms. Then in 2000 the Bubble burst, with. the NASDAQ losing 75 percent of its value and hundreds of. companies closing up shop. It was all written off to “irrational. exuberance,” and everyone moved on. Once You’re Lucky, Twice You’re Good is the story of the. entrepreneurs who learned their lesson from the bust and. in recent years have created groundbreaking new Web. companies. The second iteration of the dotcoms—dubbed. Web 2.0—is all about bringing people together. Social networking. sites such as Facebook and MySpace unite friends. online; YouTube lets anyone posts videos for the world to. see; Digg.com allows Internet users to vote on the most. relevant news of the day; Six Apart sells software that. enables bloggers to post their viewpoints online; and Slide. helps people customize their virtual selves. Business reporter Sarah Lacy brings to light the entire. Web 2.0 scene: the wide-eyed but wary entrepreneurs, the. hated venture capitalists, the bloggers fueling the hype,. the programmers coding through the night, the twentysomething. millionaires, and the Internet “fan boys” eager. for all the promises to come true. more...

Price: $26.00

This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies.  It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the “glocalization” of advertising in the People’s Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings. more...

Price: $199.00

“They’re still trying to hide the weenie,” thought Sherron Watkins as she read a newspaper clipping about Enron two weeks before Christmas, 2001. . . It quoted [CFO] Jeff McMahon addressing the company’s creditors and cautioning them against a rash judgment. more...

Price: $23.00

Count them: Franklin Raines, Michael Eisner, Carly Fiorina, Harry Stonecipher, Hank Greenberg , Morgan Stanley's Phillip Purcell. These chief executives, each running one of the sixty largest companies in America, were each removed against his or her will in the span of the same year. The facts in each case vary. Stonecipher, a short–timer as CEO of Boeing, was fired after a wild workplace fling that began at the company's annual executive retreat. Greenberg, chief executive of the insurance company AIG for almost four decades, was ousted under the pressure from New York State Attorney General Eliot Spitzer because of an investigation of the company's accounting irregularities. Fiorina and Eisner came under attack from shareholders; Raines was the target of a newly empowered government regulator. But taken together, they signal a tectonic shift in the underpinnings of power in corporate America. The imperial CEO is gone. In its place is a new, and often messy, system of board rule, in which a group of people, many of whom have relatively little experience in business, are holding sway over corporate titans, and in which an array of new interest groups – shareholders, regulators, hedge funds, employees, and labor unions – are learning to successfully flex their muscle. This book would tell the tumultuous inside story of that revolution, examine what caused it, and explore what it means for the future of American business. more...

Price: $11.99