Sports & Recreation

Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion.Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff. more...

Price: $69.99

The man who invented shock rock tells the amazing and, yeah, shocking story of how he slayed his thirsty demons—with a golf club. It started one day when Cooper was watching a Star Trek rerun between concerts, bored and drunk on a quart-of-whiskey-a-day habit; a friend dragged the rocker out of his room and suggested a round of golf. more...

Price: $13.95

There will never be another surfer like Miki "Da Cat" Dora. All for a Few Perfect Waves is the story of Miki "Da Cat" Dora, the dashing and enigmatic rebel who, for twenty years, was the king of Malibu surfers. He dominated the waves, ruled his peers' imaginations, and—to this day—inspires the fantasies of decades of Dora wannabes who began to swarm his pristine paradise after the movie Gidget helped surfing explode into the mainstream and changed it forever—many say for the worse. Disenchanted, Dora railed against the ruination; angry that the waves were no longer his own, he fought back—or found better things to do. Dora was also an avid sportsman, raconteur, philosopher, traveler—and scam artist of wide repute. When, in 1973, he finally ran afoul of the law, he soon abandoned America and led the FBI and Interpol on a seven-year chase around the globe. At the same time, he never gave up searching for (and occasionally finding) the empty waves and spirit of the Malibu he'd lost. From homes in New Zealand to South Africa to France, he continued to personify the rebel heart of surfing and has been widely acknowledged as "the most relentlessly committed surfer of all time.". The New York Times named him "the most renegade spirit the sport has yet to produce." Vanity Fair called him "a dark prince of the beach." The Times (London) wrote, "A hero to a generation of beach bums. He was tanned . . . good-looking . . . trouble.". To capture Dora's never-before-told story, David Rensin spent four years interviewing more than three hundred of Dora's friends, enemies, family members, lovers, and peers—none of whom would previously talk in depth about him—to uncover the truth about surfing's most outrageous practitioner, charismatic prince, chief antihero, committed loner, and enduring mystery. The result is a riveting and living portrait of an uncommon char more...

Price: $19.95

From February to April 2007, starting with his play-by-play call of Super Bowl XLI, Jim Nantz had a historic 63-day broadcasting run as he became the first commentator to broadcast the Super Bowl, the NCAA Final Four, and the Masters ® all in the same year. Yet the man who inspired him to pursue his broadcasting dream, his father, was unable to share the voyage with him. In Always By My Side: A Father's Grace and a Sports Journey Unlike Any Other, 2007 Sportscaster of the Year Nantz recounts how he felt his father’s presence every step of the way – and through this championship journey, he celebrates the people and moments that tap into all the goodness that his dad – and his dad’s generation – represent. Always By My Side traces Nantz’s career, from creating his own imaginary TV studio he created as a boy to his college days rooming with future PGA Tour golfers to his chance meeting with NBC Sports producer Don Ohlmeyer that started him on a path that led to a successful CBS network audition at the age of 26. Along the way, he remembers his friendships with such sports royalty as Arnold Palmer, Jack Nicklaus, Tiger Woods, Phil Mickelson, Peyton Manning, Tony Dungy, Tom Brady, Bill Belichick, Mike Krzyzewski, and Bill Walton – as well as Hollywood A-listers like Clint Eastwood and Sean Connery, all the time remaining humble and grateful for the opportunity to be afforded such an amazing life. Nantz also recalls father-figures he found throughout his life when his own ailing father was unable to be physically with him: George H. W. Bush, Ken Venturi, Jim McKay, Pat Summerall, Billy Packer, Frank Chirkinian, and others. Ultimately, Always By My Side is a collection of poignant stories that explore the theme of fathers and sons who have bonded through a common love of sports. It turns every day into Father’s Day. more...

Price: $26.00

"When above-the-knee amputeeswalk, we generate seven to nine times the force of our body weight right into the point where the prosthesis meets our residual leg. For me, that's almost 1,500 pounds slamming into that socket.". For any amputee, learning to walk with a prosthetic leg is a painful, grueling ordeal. Soon after army medic Kortney Clemons, who lost his right leg to a roadside bomb in Baghdad, began the process, he had more than walking in mind. He wanted to run, and run fast. Barely three years after the awful attack that changed his life forever, he aimed to join the elite corps of international athletes vying for gold in the 2008 Paralympics in Beijing. His account of his recovery from this catastrophic wound and his drive to become the first Iraq veteran to win Paralympic gold is one of the most remarkable, inspiring, and compelling stories in the history of sports. more...

Price: $24.95