Business : Business Communication

In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:. • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. • Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century. more...

Price: $25.95

Speak--and drive sales, increase market share and generate buzz. more...

Price: $12.95

175 High-Impact Cover Letters, Third Edition arms job seekers with an arsenal of highly effective professional cover letter models that, with minor modification, can be rapidly deployed as needed. You'll find a full chapter, complete with numerous models, dedicated to each of five different types of cover letters: employer broadcast letters, search firm broadcast letters, advertising response letters, networking cover letters, and resume letters. more...

Price: $14.95

A provocative look at the extraordinary annual Burning Man festival—held each year before Labor Day, and drawing thousands of people from all walks of life to the forbidding Black Rock Desert in Nevada—spotlights the radically self-reliant and vibrantly creative community that gathers for a week-long stay that culminates in the burning of a symbolic wooden man. The glamorous and anarchic aspects of the makeshift city—ideas that are at once ingenious and unimaginable in normal society—include a three-story temple composed of discarded dinosaur puzzle pieces, a giant flame-spewing metal-lotus flower, and a glowing white whale sailing over the starry desert sky. The magnificent spirit of a festival where money and spectators are not allowed is captured here, bringing a piece of the whimsical, strange, and enlightened energy to those who've never participated as well as to veterans wishing to reminisce. more...

Price: $9.99

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based ans more...

Price: $45.00