Business : Business Communication

Clear and persuasive writing holds the key to career success and advancement. Yet, far too few people have learned the styles and strategies that are essential for successful business writing. Business Writing for Results , written by one of today's most popular and motivational business writing trainers, outlines an easy-to-use and easy-to-remember three-step system for crafting letters, proposals, E-mails, reports, and memos that are powerful and persuasive and guaranteed to produce results. more...

Price: $14.95

Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft?. Think again. The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. more...

Price: $22.95

A quiet, shy, demure young girl—instantly cast into the worldwide limelight, made the passage from obscurity to celebrity look oh so graceful. She quickly developed into an international icon that influenced our world by connecting with us emotionally, intellectually, and spiritually. Princess Diana is gone, yet her imprint will live on forever. What was this mysterious quality she possessed? The same quality that allows the most influential people on earth to attract, enchant, and persuade. This mystical, silent, magnetic quality is called CHARISMA. And you have it! Imagine you wake up tomorrow and your life and relationships have been transformed. Once you understand what I have to share with you, -- your relationships can transform almost instantly! What impact could you have on your family, friends, or colleagues, if you decided to unleash your TRUE charisma? How would it feel to be in command of such influence? Can you imagine just how much this would enhance your life? If so, keep reading. I am going to share a way for you to take advantage of many years of in-depth study. As an applied behavioral scientist and human relationships expert, I have spent my career studying the different ways people interact with each other. My research revealed several specific qualities that all charismatic people demonstrate. These magical qualities are present in everyone. Even you. The people you and I think have a lot of charisma have just developed their qualities to a higher degree than most. I used this research to create a simple, yet powerful, system to help you strengthen your charisma. Thousands have benefited from it. I want you to use it to build up your cCharisma too. Once developed, you will notice that your cCharisma will help you…1) Get far more respect than the average person does 2)Be admired and adored, seemingly without effort 3) Exude huge amounts of self-confidence and self-esteem 4) Appear extremely powerful without being intimidating 5) Easily more...

Price: $8.95

True or False?. Most PowerPoint presentations are:. compelling illuminating informative clear and to the point. Answer: False. Make a change following the principles of Stephen Kosslyn:. a world authority on the visual brain a clear and engaging writer. Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works! more...

Price: $19.95

Mars and Venus head to work…. Day-to-day, face-to-face workplace communication between men and women is often dysfunctional because each gender employs different speech pat­terns. When careers and paychecks are on the line, clear communication is crucial—from the mailroom to the boardroom. Code Switching explains what to say, how to say it, how to be taken seriously, and how to act while speaking with the opposite sex for maximum effectiveness in the workplace. Included are:. •How men and women manage conversation, and the value of “chitchat” prior to a meeting. •How men use language to impart information and women use language to build or indicate rela­tionship. •How men use e-mail to emphasize control while women use it to share and build rapport. •How women can use language to build their credibility. •How humor is used as a power play, to build ter­ritory, or to exclude others. •How gender talk creates and shapes work rela­tionships. more...

Price: $16.95