Business : Business Communication

Presented in clear, accessible prose, this guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. more...

Price: $45.00

Guides you through the writing process for public relations practice. This work leads you through the various steps and stages of writing, and helps you explore many formats and styles necessary to public relations writers. It introduces the various types of public relations writing you may encounter as a public relations practitioner. more...

Price: $59.95

In this age of digital communication, getting the right message across clearly is crucial to success. Communicating Effectively , a comprehensive and essential resource for any manager on the run, shows you how. Learn to:.:.; Build relationships through effective communication.; Get more done via e-mail.; Draft pitch perfect letters, memos, and reports.; Conduct productive conference calls.; Deliver hard-hitting presentations. The Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead. more...

Price: $10.99

Discover how to connect with and inspire employees throughout an organization. Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble . They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world. Bob Matha (Chicago, IL) has 30 years of experience in business communications as a consultant and executive. Macy Boehm (Chicago, IL) has spent 15 years in business communications. Matha and Boehm are principals of Basics 3, a leadership communications consulting firm, and also serve as senior internal communications advisors to clients of Ogilvy Public Relations Worldwide. more...

Price: $27.95

Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits.  . Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more–building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to:.  . • Launch a blog that truly represents the best of your business. • Create a comprehensive, long-term blogging strategy. • Staff your blogging initiative. • Integrate blogs with other offline and online marketing programs. • Use your blog to drive customers and prospects to the business. • Push up-to-the-minute information to customers via RSS. • Build a thriving online community–and learn from what it tells you. • Manage comments (and decide whether to have them). • Utilize podcasts, vlogs, microblogging, and other new techniques. • Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web more...

Price: $19.99