Business : Commercial Policy

This book is a textbook for B.E. and B.Tech. students of Mechanical, Production and Industrial Engineering disciplines. It is also required as textbook for M.Tech. (Production), Industrial Engineering and Industrial Design and M.B.A. and M.C.A. students. Materials are needed in every organization for their production and service activities. Cost is acquired to procure or purchase these materials. Materials and Financial Management is the activity of every organisation for managing these resources which are related to planning, procuring or purchasing, storing and providing appropriate materials of right quantity, right quality at right place in right time so as to co-ordinate and schedule the operation and production process in an integrative way for an industry or any enterprise. more...

Price: $20.00

Throughout our history, America has many economic crisis. There is always more then one answer on how to come out of it.Ronald Reagan came into office facing the same economic downturn as we are now seeing. He charged his staff to find him answers so he could stop it. Member of the White House staff, David Gergen and Richard Wirthlin, came back with a plan that assume that the citizens of this country had to have Reagan's plan laid out for them, that once the people understood what it could achieve, they would demand Congress enact it. The White House staff understood that time could not be wasted, but the wrong plan could send the economy in a downward spiral that would be hard to stop, and at that point Congress would start coming up with ill-conceived and little thought out bail out plans.Arthur B. Laffer, who also worked in the Reagan White House, is providing a special introduction putting the Initial Action Project in perspective. more...

Price: $9.99

Regulation is on the rise across the world as the state steps back from public ownership. However, as the authors highlight, the style of political delegation to regulatory authorities has not followed a uniform trajectory but rather institutional endowments, administrative traditions, market structure and business culture have all influenced the creation of regulatory authorities and implementation styles. Noting these variances, the focus of this book is to consider the impact of liberalisation and the introduction of new regulatory structures on three utility sectors; telecommunications, energy and the railways, using Germany and the UK as case studies. more...

Price: $150.00

Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject. more...

Price: $20.00

Trade Policy in Developing Countries is aimed at academics, graduate students and professional, policy-oriented economists. It is the first work in the field to analyze trade policy in an integrated theoretical framework based on optimizing dynamic models that pay careful attention to the structural features of developing country economies. more...

Price: $26.00